GATS: An Overview

by | Apr 12, 2022

The General Agreement on Trade in Services (GATS) is a global agreement governing international trade in services. It is one of the four pillars of the World Trade Organization (WTO) along with the agreements on goods, intellectual property, and dispute settlement. This blog will provide an overview of GATS, its scope, and the key features of the agreement.

Introduction to GATS

GATS was created to promote trade and investment in the services sector by removing trade barriers and providing a framework for negotiations. The agreement covers services such as banking, education, healthcare, telecommunications, and transportation, among others. GATS aims to create a level playing field for services trade and to ensure that countries’ domestic regulations do not discriminate against foreign service providers.

Scope of GATS

GATS applies to all services sectors, including those provided by the government, and covers all modes of supply. The four modes of supply under GATS are:

  • Mode 1: Cross-border supply, where services are provided from one country to another through electronic or other means.
  • Mode 2: Consumption abroad, where consumers travel to another country to consume services.
  • Mode 3: Commercial presence, where a service provider establishes a subsidiary or branch in another country to provide services.
  • Mode 4: Presence of natural persons, where service providers move to another country to provide services.

Key features of GATS

The key features of GATS include:

  • National Treatment: This principle requires that foreign service providers receive the same treatment as domestic service providers in the host country.
  • Most-Favored-Nation Treatment: This principle requires that a member country extends the best treatment it gives to any other country to all other members.
  • Transparency: GATS requires that member countries provide information about their domestic regulations and any changes they make to them.
  • Progressive Liberalization: GATS provides a framework for member countries to negotiate and reduce trade barriers gradually.

Conclusion

GATS has contributed to the growth of international trade in services and has helped create a framework for negotiations between member countries. The agreement provides a platform for countries to work together to promote the liberalization of trade in services and to create a level playing field for foreign service providers. Understanding GATS is crucial for businesses and policymakers who want to engage in international trade in services.

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Marketing of Services

1 Marketing of Services: An Introduction

  1. The Concept of Service
  2. Reasons for Growth of the Service Sector
  3. Global Trends in Services
  4. Service Sectors in India
  5. An Overview of Specific Service Sectors

2 Conceptual Framework for Services Marketing

  1. Characteristics of Services
  2. Service Classifications
  3. The Services Marketing Mix
  4. The Services Marketing Triangle
  5. Service and Technology

3 Consumer Behaviour in Services

  1. Classification of Buyers
  2. Service Characteristics and Implications for Service Buying Decisions
  3. Consumer Decision-making Process for Services
  4. Factors Influencing Consumer Decision making in Services
  5. Impact of Recent Developments and Technology on Consumer Behaviour in Services

4 Product Decisions

  1. The Service Product
  2. Developing New Service Offering
  3. Service Branding
  4. Service Positioning

5 Pricing Decisions

  1. Pricing and Service Characteristics
  2. Role of Non-monetary Costs
  3. Pricing Objectives
  4. Pricing Methods and Strategies

6 Place Decisions

  1. Place or Distribution
  2. Strategic Decisions in service distribution
  3. Channels of Service Distribution
  4. Design of a Service Distribution system

7 Promotion Decisions

  1. Promotion
  2. Promotion Objectives and Target Audience
  3. Challenges of Service Communications
  4. Planning the Promotion Mix
  5. Integrated Service Marketing Communications

8 Managing People

  1. People
  2. Challenges of Service Personnel
  3. Internal Marketing
  4. The Service Profit Chain
  5. People Management in Service Firms

9 Managing Physical Evidence

  1. Physical Evidence
  2. Effects of Servicescape on Behaviour
  3. Physical Environment Factors
  4. Roles of Physical Evidence
  5. Guidelines for developing physical evidence strategy

10 Managing Service Process

  1. Service Process
  2. Classifying Service Processes
  3. Designing Service Processes
  4. Customer Involvement in Service Process
  5. Customer Switching
  6. Complaining and Service Recovery
  7. Issues in Process Management

11 Service Quality

  1. Reasons for Different Approach to Service Quality
  2. Service Quality Models
  3. Impact of Technology on Gaps Model of Service Quality
  4. Benefits of Service Quality to the Organisation
  5. Measuring Service Quality
  6. Communicating with Customers about Service Quality

12 International Trade in Services

  1. Global Trends in Services
  2. Characteristics of Services Trade
  3. India’s Opportunities and Constraints in the Service Sector
  4. GATS: An Overview

13 Managing Demand and Capacity

  1. Understanding Demand Patterns
  2. Strategies for Matching Capacity and Demand
  3. Yield Management
  4. Managing Customer Waiting
  5. Service Guarantees

14 Emerging Issues in Marketing of Services

  1. Self-service technologies (SSTs)
  2. Customer Relationship Management (CRM) and Customer Retention
  3. The Changing Services Scenario
  4. Emerging Trends