Consumer Behaviour

An Anatomy of Non-store Buying

by | Jun 5, 2022

Consumer behavior has evolved significantly with the advent of digital technology and e-commerce. Non-store buying, which includes online shopping, mobile app purchases, and catalog shopping, has become increasingly prevalent. Understanding the anatomy of non-store buying is crucial for businesses looking to tap into this growing market. In this blog, we’ll dissect non-store buying, examining its components and the factors that influence consumer decisions in the digital shopping landscape.

Understanding Non-store Buying

1. What is Non-store Buying?

  • Non-store buying refers to purchasing goods and services without physically visiting a brick-and-mortar store. It encompasses various channels, including online shopping through websites and mobile apps, catalog shopping, and other remote methods.

2. Importance in Contemporary Consumer Behavior

  • Non-store buying has gained immense significance in the digital age. It offers consumers convenience, a wide range of choices, and the ability to shop from the comfort of their homes or on the go. Understanding this trend is crucial for businesses seeking to thrive in the modern marketplace.

Components of Non-store Buying

Non-store buying involves several components:

1. E-commerce Websites

  • Consumers can purchase products and services from websites dedicated to online shopping. These websites offer a vast array of products, user-friendly interfaces, and secure payment options.

2. Mobile Apps

  • Mobile apps have revolutionized non-store buying, allowing consumers to shop directly from their smartphones and tablets. The convenience and accessibility of apps have made them a popular choice for on-the-go shopping.

3. Catalog Shopping

  • While less common today, catalog shopping remains a component of non-store buying. Consumers can order products from printed or digital catalogs and have them delivered to their homes.

4. Marketplaces

  • Online marketplaces like Amazon and eBay provide platforms for both businesses and individual sellers to offer products. Consumers can browse a wide range of options and often find competitive prices.

Factors Influencing Non-store Buying

Several factors influence non-store buying decisions:

  • Convenience: Non-store buying offers the convenience of shopping from anywhere, at any time, making it an attractive option for consumers with busy lifestyles.
  • Product Variety: The vast array of products available online provides consumers with numerous choices and allows them to find precisely what they’re looking for.
  • Price Comparison: Online shoppers can easily compare prices across different websites and find the best deals.
  • Reviews and Ratings: Product reviews and ratings from other consumers play a significant role in decision-making, as they provide insights into product quality and satisfaction.
  • Security: Trustworthy and secure payment methods are crucial for gaining consumers’ confidence in online transactions.
  • Shipping and Returns: Fast and reliable shipping options, along with hassle-free return policies, contribute to a positive non-store buying experience.

Marketing Implications

Understanding non-store buying and its components has several marketing implications:

  • Online Presence: Businesses must have a strong online presence, including e-commerce websites and mobile apps, to tap into the non-store buying market.
  • User Experience: Invest in creating user-friendly websites and apps that provide a seamless shopping experience.
  • Product Listings: Ensure that products are accurately listed with detailed descriptions, images, and pricing information.
  • Customer Reviews: Encourage and manage customer reviews and ratings to build trust and credibility.
  • Security Measures: Implement robust security measures to protect customer data and financial information.
  • Shipping and Returns: Offer reliable and fast shipping options, as well as hassle-free return policies to enhance the customer experience.

Conclusion

Non-store buying has become an integral part of consumer behavior in the digital age. Businesses that understand the components of non-store buying and the factors influencing consumer decisions can tap into this growing market and provide consumers with the convenience and satisfaction they seek in their shopping experiences.

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Consumer Behaviour

1 Consumer Behaviour-Nature, Scope, Models and Applications

  1. Introduction
  2. Nature of Consumer Behaviour
  3. Who is a Consumer?
  4. What is a Consumer Decision?
  5. Scope of Consumer Behaviour
  6. Decision Process
  7. Individual and Group Determinants of Consumer Decisions
  8. Models of Consumer Behaviour including Online Buying Behaviour
  9. Applications of Consumer Behaviour in Marketing

2 Consumer Behaviour and Lifestyle Marketing

  1. Demographics, Psychographics and Lifestyle
  2. Characteristics of Lifestyle
  3. Influences on Lifestyle
  4. Approaches to Study Lifestyle
  5. Application of AIO Studies
  6. Lifestyle Profiles in Indian Context
  7. VALS System of Classification
  8. Applications of Lifestyle Marketing

3 Organisational Buying Behaviour

  1. What is Organisational Buying Behaviour?
  2. Organisational Buying Behaviour: Important Features and Typical Characteristics
  3. Who are the Organisational Customers?
  4. What Influences Organisational Buying?
  5. The Organisational Buying Situations
  6. Organisational Buying Behaviour: Some Models
  7. The Selection of a Supplier
  8. Recent Developments that have Impacted Organisational Buying

4 Perceptions

  1. The Concept of Perception
  2. Stages in the Perceptual Process
  3. Sensory System
  4. Sensory Thresholds
  5. Perceptual Selection

5 Learning and Memory

  1. Concept of Learning
  2. Theories of Learning
  3. The Two Complex Issues of Learning
  4. Memory: Structure and Functioning
  5. Retrieving Information
  6. Measuring Memory for Advertising
  7. Marketing Applications

6 Attitude and Attitude Change

  1. Attitude and Consumer Decision-Making
  2. The Constituents of Consumer Attitude
  3. The Functions of Consumer Attitude
  4. Consumer Attitude: The Models
  5. The Marketing Response to the Consumer Attitude

7 Personality and Self-Concept

  1. An overview of Personality: Its Nature & Their Application to Consumer Behaviour
  2. The Concept of Personality
  3. Theories of Personality
  4. The Psychoanalytic Theory of Freud
  5. Social-Psychological or Neo-Freudian Theory
  6. Trait Theory of Personality
  7. The Theory of Self-concept
  8. The Related Concepts
  9. Consumption and Self-concept

8 Consumer Motivation and Involvement

  1. The Concept and Typology of Needs
  2. Theories of Consumer Needs
  3. Motives: The Basis of Motivation
  4. The Concept of Motivation
  5. Motivational Conflicts
  6. Consumer Involvement
  7. The Facets of Involvement

9 Reference Group Influence and Group Dynamics

  1. The influence of Reference Groups
  2. Types of Reference Groups
  3. Reference Group Influence on Products and Brands
  4. The Role of Opinion Leadership in the Transmission of Information
  5. The Dynamics of the Opinion Leadership Process
  6. The Personalities and Motivations of Opinion Leaders
  7. The Concept of Social Class: Its Nature and Meaning
  8. Social Class and Social Stratification
  9. Social Class and Social Influences
  10. Social Class Categorisation
  11. Relationship of Social Class to Lifestyles
  12. Social Class and Buying Behaviour
  13. Social Class and Market Segmentation

10 Family Buying Influence, Family Lifecycle and Buying Roles

  1. Introduction: The Family as a Consuming Unit
  2. Family Buying Influences: Nature and Types of Influences
  3. Consumer Socialisation
  4. Intergenerational Influences
  5. Family Decision-Making
  6. Family Role Structure and Buying Behaviour
  7. The Dynamics of Family Decision-Making: Purchase Influences and Role specialization
  8. The Influence of Children
  9. The Family Life Cycle Concept
  10. Implications of Family Decision-Making for Marketing Strategy

11 Cultural and Subcultural Influences

  1. Culture: Meaning and Significance
  2. The Characteristics of Culture
  3. Cultural Values
  4. Cultural Values and Change
  5. The Need for Cross-cultural Understanding of Consumer Behaviour
  6. Subcultures and their Influence

12 Problem Recognition and Information Search Behaviour

  1. Importance of Problem Recognition
  2. An Overview of Problem Recognition
  3. Threshold level in Problem Recognition
  4. Problem Recognition in the Industrial Buying Process
  5. Information Search

13 Information Processing

  1. Concept of Information Processing
  2. Exposure
  3. Attention
  4. Comprehension
  5. Acceptance/Yielding
  6. Retention
  7. The Imaginal Processing
  8. The Influencing Factors
  9. Marketing Implications of Information Processing

14 Alternative Evaluation in Buying Decisions

  1. Alternative Evaluation: The Four Components
  2. Formation of Brand Sets for Alternative Evaluation
  3. The Choice-Making Rules
  4. The Basic Choice Heuristics
  5. The Marketing Response to the Choice Heuristics

15 Purchase Process and Post-Purchase Behaviour

  1. An Overview of Purchase Process
  2. Buying Stage and Situational Influences
  3. Steps to Benefit from Situational Influences
  4. An Anatomy of Non-store Buying
  5. Routes of Non-store Buying
  6. Developing an Attitude to Post-purchase Behaviour
  7. Theories of Post-purchase Evaluation
  8. Marketers’ Response Strategies